Zachary Carlton was promoted to Head Coach for the Samuel Clemens High School swimming and diving program entering the 2022-23 season, after spending the previous two seasons as an assistant coach for the Buffaloes. He teaches Professional Communication.
In Carlton’s first season at the helm, Clemens Aquatics set program bests for regional qualifiers (18) and regional-qualified events (39), as well as a new diving record (Sidonie Kearns – 337.4).
Carlton came to Clemens after four years at the University of the Incarnate Word, where he served as the Associate Athletic Director for External Affairs.
During Carlton’s time with UIW Athletics, the Cardinals swimming and diving program claimed three-consecutive Coastal Collegiate Sports Association Conference Championships.
Carlton was directly responsible for all marketing, branding and promotional efforts of UIW Athletics and the university’s 23 NCAA Division I athletic programs. He directly oversaw ticketing, media relations, sponsorships and the Cardinals Club, while serving as licensing liaison for the athletic department and sport administrator for Men's Soccer.Carlton created the UIW Athletic Department’s first revenue generation plan, produced the program’s first style guide, coordinated with senior staff to build the program’s strategic plan, and developed proposals that generated more than $2.5 million in departmental revenue.
As part of UIW’s facility enhancement efforts, Carlton designed a number of playing surfaces, including new turf at Daniel Sullivan Field Sponsored by H-E-B (baseball), Gayle and Tom Benson Stadium (football), and H-E-B Field (softball), as well as a new court at the Alice P. McDermott Center (basketball and volleyball). Additionally, Carlton designed a new court at David R. Stopher Gymnasium (basketball and volleyball) for his alma mater, Nicholls State University, in Thibodaux, La.
Carlton was selected for a number of committees at UIW, including acting as the lone representative and voice of the athletic department on the Events Planning Committee, comprised of department heads from across campus. Carlton served as a member of an athletic director search committee, head baseball coaching search committee, and numerous staff hiring committees, while chairing UIW’s head men’s soccer coaching search.
Carlton directed all event presentation efforts, including script writing, alumni and donor recognitions, sponsorship promotions, fan giveaways, and video board operations, while coordinating with the band, cheer, dance and mascot programs.
A native of San Antonio, Carlton returned home after spending three years as the Assistant Director for Media Relations at Nicholls.
Carlton served as the sports information director for the Colonels and primary contact for men's basketball, baseball, women's soccer, women's volleyball, men's and women's cross country and women's track. He also held a secondary contact role for the university's six additional Division I programs.
Carlton helped spearhead an aggressive Nicholls Athletics marketing campaign, while personally designing and producing posters, billboards, online media and television commercials. He led Nicholls Athletics' social media outreach through Facebook, Twitter, Instagram, Snapchat, YouTube, weekly newsletters and website content.
Before arriving in the Bayou Region, Carlton coached secondary and receivers for the Byron P. Steele football program in Cibolo, Texas, while teaching World Geography and Economics in 2013. During that year, the freshmen team outscored opponents by a combined total of 434-30 on their way to a 10-0 district championship, while the varsity team earned a quarterfinals appearance.
Prior to his time at Steele, Carlton served as a graduate assistant for marketing and development at Nicholls, managing all donations to the athletic department. He was instrumental in the procurement of corporate sponsorships and growth of the Colonel Athletic Association, to which annual donations rose from $400,000 in 2011 to $1.6 million in 2016.
Before joining Nicholls, Carlton worked in various capacities for a number of political figures and organizations, including several presidential candidates. He served as an assistant for U.S. Congressman Mike Conaway, was a production assistant on six political documentaries produced jointly by Citizens United and Gingrich Productions in Washington D.C. and held the role of Special Assistant to Louisiana Senator J.P. Morrell of New Orleans.
Carlton played football, basketball and baseball at Samuel Clemens High School in Schertz, Texas before continuing his football career as a quarterback at Howard Payne University in Brownwood, Texas. While at HPU, Carlton served as president of the Iota Chi Alpha fraternity, editor-in-chief of the university newspaper, and head video coordinator for the football and men's and women's basketball programs.
Carlton is a graduate of Public Relations School at the Leadership Institute in Arlington, Va. and a former member of the National Association of Collegiate Directors of Athletics (NACDA), National Association of Collegiate Marketing Administrators (NACMA), and A.D.s for Christ organization.
He earned a Bachelor's of Science in Communications with a Media and Public Relations emphasis from HPU (2010), as well as a Master's in the Art of Teaching from Nicholls (2013).
Carlton served as the Student Pastor for Impact Church in Schertz for five years and currently chairs the Planning and Zoning Commission for Universal City, Texas.
Son of Rick and Sharon Carlton, Zachary married his wife Lillie on May 10, 2014. They have three sons, Reagan James (2017), George Ruttley (2019), and Russell Grant (2021).
Education is engrained in Carlton’s family with his father, mother, sister and wife combining for almost 100 years of teaching experience, including nearly 40 with the Schertz-Cibolo-Universal City Independent School District.
In Carlton’s words, “My dad was not only a father to me, but a father figure to countless students and student-athletes over his career at Samuel Clemens High School. I hope to leave the same kind of positive impact on my students and student-athletes.”
Coach Fain began her coaching career in 1992 with stints at Pflugerville, North Shore/Galena Park and Steele High School. She currently serves as the SCUCISD Aquatics Coordinator, assisting both the Clemens and Steele Aquatics programs, while teaching English 4 at Steele.
Fain has more than 30 years of experience overseeing swim lessons as an ASCA SwimAmerica Director and over a decade of summer league seasons. She has been involved with USA Swimming since 1992, coaching age group developmental through national level athletes. Fain founded the Great Hills Swim Team in 1995 and has been on staff for Texas Aquatics, Blue Tide Aquatics, and North Channel Aquatics. She was selected by USA Swimming to attend a Women in Coaching Conference and invited to be a 2023 ASCA Fellow, conducting research to benefit the sport of swimming.
Fain is a part of Texas A&M Class of 1991 and attended UT-Austin while completing her M. Ed. in School Counseling in 1998. She is married to Brandon Fain, head coach of the Schertz YMCA Storm swim team, and has two older children, Brendan and Ashleigh, who work in the Houston public school system as as band and drill team directors respectively. Fain’s youngest daughter Samantha is a YMCA swim lesson instructor and lifeguard.